Primy Eyewear
Frames with character
Seven eyewear brands for independent opticians. Personally presented in the Netherlands and Belgium.
Character for your store. Commercial strength for your collection.
The value of a collection becomes clear when your customer chooses it. At Primy Eyewear, we connect a design's first impression with its sales potential in your store.
Mustang, Ossé, s.Oliver, Makellos, our own brand AVUE, Hawk and Sossa: brands with individual character, carefully brought together for independent opticians. From familiar names to distinctive discoveries, our portfolio helps strengthen your store's own identity.
We present our collections personally to partners in the Netherlands and Belgium. Our choices are informed by experience in everyday sales. With Primy, selecting frames also means shaping your next collection.
See
beyond
Makellos combines precise craftsmanship with clean design in frames made in Japan. From the joints to the finishing, attention to detail gives the collection a refined character.
AVUE is Primy's own eyewear brand, with a distinctive approach to design. Unexpected shapes and characterful details give the collection an identity that stands out at first glance.
s.Oliver brings the brand identity your customers know from fashion into eyewear. Contemporary designs with an everyday character offer the reassurance of choosing a familiar name.
Hawk combines frame design experience with energetic shapes and striking colours. A lively choice for stores seeking a youthful, dynamic addition to their collection.
Sossa inspires discovery through bold colours and expressive shapes. Including models with wooden details, the collection creates its own world of materials and colour combinations.
Frequently Asked Questions
Which brands does Primy offer?
Our current portfolio includes Mustang, Ossé, s.Oliver, Makellos, AVUE, Hawk and Sossa. Contact us for available models and collections.
How do I place an order?
Discuss your order with us during a visit or contact us directly. Verified business customers can also order through the B2B portal.
How do I become a customer?
Apply for a business account or contact us directly. We verify your business details before activating access to trade prices and ordering features.
What marketing support is available?
Depending on the brand and availability, we can provide product images and brand materials. Ask us what is available for your collection.
Where does Primy deliver?
We focus on independent optical stores in the Netherlands and Belgium. For enquiries outside this region, contact us in advance to discuss the options.
How do I contact Primy?
Email: info@primy.nl. Phone: +31 6 30782440. Interested in seeing our collection? Request a presentation at your store.
Focus on Quality
We select frames with attention to design, proportions and the needs of your store.
Passion for Eyewear
Explore different collections with one point of contact at Primy.
Driven by Customers
Personal collection presentations and direct follow-up for independent opticians.